The network

Year established: 1994
Year franchised: 1998
Number of units opened (november 2009): 36

The Initial Investment Fees and Affiliation Costs

Initial Franchise Fee: € 10.000,00
Furnishing: € 14.000,00
Equipment: € 18.000,00
Bank guarantee: € 10.000,00
Lease or rent costs: varies with every sales point
Royalty or service fee: none

Sales Point Characteristics

Average surface area: 65 mq (minimum 50 mq)
Preferred location: near stores, office buildings, busy streets
Minimum personnel to open: 2 employees

Sales Point Results

Gross operating margin (price of sales – cost of goods sold): 70%
Average sales per sales point: € 200.000,00
Maximum sales reached: € 350.000,00

Services Provided

• Building and remodeling planning
• Planning, supply and assembly of furnishings
• Support with government food sanitation regulations
• Support with local bureaucratic procedures
• Financial consulting
• In-store support
• Affiliate training program
• Advertizing material