
Franchising
The network
Year established: 1994
Year franchised: 1998
Number of units opened (november 2009): 36
The Initial Investment Fees and Affiliation Costs
Initial Franchise Fee: € 10.000,00
Furnishing: € 14.000,00
Equipment: € 18.000,00
Bank guarantee: € 10.000,00
Lease or rent costs: varies with every sales point
Royalty or service fee: none
Sales Point Characteristics
Average surface area: 65 mq (minimum 50 mq)
Preferred location: near stores, office buildings, busy streets
Minimum personnel to open: 2 employees
Sales Point Results
Gross operating margin (price of sales – cost of goods sold): 70%
Average sales per sales point: € 200.000,00
Maximum sales reached: € 350.000,00
Services Provided
- Building and remodeling planning
- Planning, supply and assembly of furnishings
- Support with government food sanitation regulations
- Support with local bureaucratic procedures
- Financial consulting
- In-store support
- Affiliate training program
- Advertizing material
