Franchising
The Group “La Piadineria”, member of the association “Assofranchising”, is nowadays a business reality with a well advanced productive and distribution network. The current outcomes result from a slow and steady development, made of passionate and concrete choices, starting with the first shop, opened in Brescia in 1994. Founded by the partners Franco and Antonio as a single business, “La Piadineria” became a franchising in 1998, and now it owns several shops in the North and in the centre of Italy. The meticulous choice of a genuine product, prepared according to traditional recipes and using with fresh ingredients is at the basise of our business.
And then the decision of betting on people, creating a simple and easy formula, that allows the affiliate to focus on the preparation of the “piadas” and on the relation with the client.
That is how we built our network: acquiring clients and affiliates’ trust “piada after piada”. The continuous increase of the number of shops led to the establishment of a new headquarter with a large and well-organized warehouse - but more importantly, with a more functional workshop. In fact we still make the dough with flour without adding food colouring or preservatives, on the basis of our traditional recipe. Ever fresh!
Six are the ingredients that ensure the growth of every La Piadineria shop:
This is the menu:
Establishment year: 1994
Franchising beginning year: 1998
Investment Starting Fees and Affiliation Costs:
Entry Fee: € 10.000,00
Equipment: € 20.000,00
Furnishing: € 14.000,00
Bank guarantee: € 10.000,00
Costs of adaptation calculated for each shop:
- Stack realization or adjustment
- Shop adjustment to the standards required by the current hygiene and health code
- Adjustment to La Piadineria Group format
- Renovation planning
- Furniture design and furniture assembly
Sales Point Characteristics
Average surface area: 65 sqm (minimum 50 sqm)
Favourable location: near stores, offices, busy streets
Minimum staff required for the opening: 2 employees
Sales Point Results
Gross operating margin (price of sales – cost of goods sold): 70%
Average sales per each sale point: € 220.000,00
Maximum sales reached: € 380.000,00
This is not neither a commitment nor a promise to achieve the reported results. Approximated amounts not including VAT.
Services Provided:
§ Planning, supply and assembly of furnishings
§ Support with government for hygienic and sanitary regulations
§ Support with local bureaucratic procedures
§ Financial consulting
§ In-store support
§ Affiliate and staff training program
§ Promotional materials
§ Mechanical tools maintenance
§ Press agency
§ HACCP assistance
Royalty or service fee: none
Fixed ads costs: none
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